Learn to create Visual Hooks no one scrolls past
With AI tools you make images that make people stop, talk and donate. We teach you how, through a pub quiz, workshop or the biweekly inspiration.
What a Visual Hook does
Visual Hooks are striking images that provoke emotional responses. They make people stop scrolling and pause at a charity's message.
Capture attention
Images that stand out in a world full of information. Unexpected, provocative and impossible to ignore.
Start conversations
Visuals that get people talking. At the office, on the bus, on social media, everywhere it matters.
Drive donations
From stopping to talking to donating. Visual Hooks bridge the gap between attention and action.
How you learn it in 4 steps
Choose your format
Pub quiz, workshop or the biweekly inspiration. You pick what fits your team or organization.
Learn the AI tools
Midjourney, GPT Image Gen and Nano Banana. We show you how to use them for your cause.
Create your own Visual Hooks
With guidance you make images that match your mission and target audience.
Put them to use
On social media, billboards, bus stops, advertisements, mailings and presentations. Ready for any channel, in any format.
For every channel
A glimpse of visual hooks
Unexpected combinations that hold your eye. This is what we teach in our pub quizzes and workshops.
Not ready for a workshop yet?
Start with the biweekly Visual Hooks inspiration. Fresh examples, prompts and tools, straight to your inbox.
Free, no commitment, easy to unsubscribe.
